Series A · E Commerce & Retail · Zurich, Switzerland · Founded 2016 · 26–70 employees
Advertima is a Swiss deep-tech company that uses advanced 3D computer vision and AI to transform physical grocery stores into data-driven retail media networks, enabling retailers to deliver targeted digital advertising on in-store smart screens with online-like audience measurement. Founded in 2016 in St. Gallen by Iman Nahvi and co-founders, it has developed the 'Human Data Layer' — a platform that visually interprets real-time shopper behaviour in physical spaces. The company has raised approximately $22.6M across two funding rounds, including a €15M Series A in July 2020 led by Swiss real estate firm Fortimo Group, with strategic partners including Migros, Switzerland's largest retailer, and international grocer SPAR. Advertima has been recognised with multiple Swiss innovation awards and selected as a Venture Leaders Technology 2024 company, reflecting strong traction in the fast-growing in-store retail media market.