Pre Seed · Sports & Wellness · Oslo, Norway · Founded 2022 · 5–10 employees
Alba is a Norwegian golf-tech startup building all-in-one booking software purpose-built for indoor golf simulator venues, covering bookings, payments, memberships, session management, and access control in a single platform. Founded in 2022 and operating as Alba Tech AS, the company has captured over 80% of the golf simulator market in Norway within its first year with 0% customer churn — a remarkable early traction milestone. The platform includes a proprietary SimLock™ feature that blocks unbooked bays and automates payment, helping venues maximise revenue and cut admin overhead. Backed by Founders & Fools and TheFactory, Alba is now expanding internationally, partnering with venues across the UK, France, Canada, and the USA.