Series A · Agritech & Foodtech · Milan, Italy · Founded 2020 · 11–51 employees
Babaco Market is Italy's first anti-waste e-grocery platform that delivers subscription boxes of imperfect but high-quality Italian produce directly to consumers. The Milan-based startup, founded in May 2020 by Francesco Giberti and Luca Masseretti, fights food waste by rescuing fruits and vegetables that are rejected by traditional distribution channels due to aesthetic imperfections. The company has saved over 1,600 tons of food and collaborates with more than 100 Italian producers across four regions. In 2022, they raised €6.3 million in Series A funding and won the EY Entrepreneur of the Year 2023 award in the startup category.
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