Series B · Fashion & Retail Tech · London, United Kingdom · Founded 2016 · 200–220 employees
Beauty Pie is a disruptive beauty membership club founded by serial entrepreneur Marcia Kilgore in 2016, offering luxury-quality cosmetics at factory prices without traditional markups. The company operates a buyers' club model, sourcing high-end products from leading third-party laboratories worldwide and selling them under its private label at up to 90% below typical retail prices. Beauty Pie raised $100 million in Series B funding in 2021, bringing total funding to $170 million, and experienced exponential growth during the pandemic by doubling its membership base. The company has built exceptional customer loyalty with its transparent pricing model and Netflix-style subscription approach to premium beauty products.
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