Sports & Wellness · Barcelona, Spain · Founded 2020 · 11–50 employees
BeJao (Bejaofit S.L.) is a Barcelona-based digital fitness platform and creator marketplace that offers personalized training plans, workouts and nutrition apps (BeJao, Fit and Delicious, Gas&Workout) connecting fitness creators with users. The company was founded in 2020 and monetizes via subscription revenues, typically sharing 80–90% with creators while retaining a 10–20% commission. Bejao grew out of virtual workouts started during the COVID-19 pandemic and operates mobile apps on iOS and Android to help creators monetize and manage their communities. Notable traction includes a convertible loan from Itnig that converted into equity (reported €150,000) in December 2023 and reported external financing (~€1.4M) from family offices, angels and a participative loan/public financing link with ICF. The team is small (LinkedIn reports ~11–50 employees) and the company is headquartered in Barcelona, Spain.
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