Pre Seed · E Commerce & Retail · Helsinki, Finland
Bought is a Finnish startup that simplifies secondhand fashion sales using AI technology to automatically generate sales listings from users' shopping history, eliminating the hassle of photographing and describing items. The company raised $1.5 million in pre-seed funding in March 2025, one of the largest rounds for a Finnish startup led by a team under 30. They acquired Zadaa, a Nordic secondhand fashion marketplace with 500,000 users, integrating the community into their AI-powered platform. With only 5% of resellable items currently making it to the secondhand market, Bought aims to unlock an estimated $2 trillion worth of unused clothing and prevent millions of tons of CO2 emissions.
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