Seed · Fashion & Retail Tech · Berlin, Germany · Founded 2023 · 1–10 employees
Brandback provides embedded resale infrastructure for online fashion and retail brands, integrating plug-and-play resale features directly into product pages, listings, and checkout processes. The platform displays real-time resale values at checkout and automates resale listings or trade-ins for store credit or cash, allowing merchants to capture re-commerce value without taking on inventory risk. Operating legally as Arbor Technologies GmbH, the company was founded in mid-2023 by Alexander Linewitsch, Christian Kilin, Jan Monko, and Wladislaw Peljuchno. In June 2025, Brandback closed a $7.4 million combined pre-seed and seed funding round led by Earlybird Venture Capital with participation from 9900 Capital. The company has secured backing from notable industry angels, including executives from Adidas, Hugo Boss, Puma, and Meta.
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