Series B · AI & Machine Learning · Cologne, Germany · Founded 2018 · 70+ employees
Buynomics is an AI-powered SaaS platform that transforms commercial decision-making by simulating consumer behavior through Virtual Shopper technology. Founded in 2018 by Dr. Ingo Reinhardt and Dr. Sebastian Baier, the company helps enterprises optimize pricing, promotions, and product portfolios with unprecedented accuracy. The platform serves major brands like Danone, Unilever, L'Oréal, and Vodafone across 25+ countries, delivering 2-4% gross profit increases while reducing analysis time by up to 80%. The company has raised significant funding including a $30M Series B in March 2025 led by Forestay Capital and a €13M Series A in November 2022 led by Insight Partners.