Seed · Sales & Marketing Tech · Milan, Italy · Founded 2022 · 11–50 employees
Cassandra is an AI-powered, self-service Marketing Mix Modeling and budget optimization platform that replaces outdated attribution models and cookies with sophisticated machine learning algorithms. The company's technology automatically analyzes both online and offline advertising data within hours to deliver automated channel performance insights, predictive models, and optimized media plans to maximize marketing ROI. In March 2025, the Milan-based startup secured a 2 million euro seed funding round led by Italian Founders Fund to scale its operations. This fresh capital will support the company as it helps brands transition away from traditional tracking methods toward privacy-safe predictive modeling.
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