Series A · Agritech & Foodtech · Prague, Czechia · Founded 2020 · 120+ employees
Choice is a B2B SaaS platform for restaurants founded in 2020 that provides an all-in-one digital solution for restaurant operations including QR menus, online ordering, table reservations, payment processing, and customer data management. The Prague-based startup has grown 300% in the past year and currently serves over 30,000 registered restaurants across nine European markets, generating more than 1.5 million monthly orders worth approximately €35 million in GMV. Choice raised $7.1 million in Series A funding in March 2026 to expand across Southern Europe and develop AI-powered tools for restaurant automation. The platform integrates with major food delivery services and POS systems while helping restaurants digitize their customer base and increase retention, addressing the critical challenge that 99% of restaurants don't know their customers.
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