Pre Seed · Wealthtech & Insurtech · London, United Kingdom · Founded 2025 · 6–6 employees
Clove is a London-based fintech startup that combines human financial advisers with AI to make wealth management accessible to mass-affluent individuals who are underserved by traditional advisory services. Founded in 2025 by Christian Owens (founder of payments unicorn Paddle) and Alex Loizou (co-founder of Trouva), the company emerged from stealth with a significant €12 million pre-seed round led by Accel. The startup addresses a major market gap where less than 10% of the UK population benefits from professional financial advice, with plans to launch fully in 2026 pending FCA authorisation. The platform automates administrative tasks for advisers, enabling them to serve significantly more clients while maintaining personalised guidance.