Seed · E Commerce & Retail · Tallinn, Estonia · Founded 2020 · 1–10 employees
Contester is a B2B digital experience and video commerce platform purpose-built for the affiliate marketing ecosystem. The platform allows brands, affiliate networks, and agencies to integrate user-generated shoppable videos and real-time live-streaming directly into brand websites. This bridges the gap between social media platforms and e-commerce sites, allowing creators and influencers to guide consumers through interactive shopping journeys. The Estonian-registered startup secured a spot in the Spotlight 2021 startup mentorship and pitching cohort organized by How to Web. It operates within the highly active e-commerce conversion space, tracking exact ROI within affiliate channels.
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