Unknown · Mobility & Transport · Brussels, Belgium · Founded 2017 · 51–200 employees
Cowboy is a Brussels-based electric bike pioneer founded in 2017 by Adrien Roose, Karim Slaoui and Tanguy Goretti that designs premium, connected e-bikes integrating software and hardware for navigation, theft protection, ride analytics and over-the-air updates; once a high-growth Belgian mobility brand with over €100 M raised and global distribution across 2,500+ cities, the company weathered severe financial headwinds post-pandemic and in late 2025 was acquired by France’s ReBirth Group Holding, which secured €15 M in new funding and is repositioning Cowboy to stabilise production, improve service and leverage synergies with legacy cycling brands.