dropout

Seed · E Commerce & Retail · Milan, Italy · Founded 2018 · 5–15 employees

dropout is an Italy-based retailer specializing in authentic limited edition sneakers and streetwear, operating both a flagship store in Milan's center and a successful e-commerce platform. The company has developed proprietary software called HypeAnalyzer for technical analysis of the secondary streetwear market, which automates pricing and marketing through data-driven algorithms. In October 2021, dropout raised €750,000 via equity crowdfunding in just 6 days, significantly exceeding their initial €500,000 goal. The company has attracted over 50,000 visitors from around the world to their physical store and millions of visitors to their e-commerce platform.

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