Seed · AI & Machine Learning · Sofia, Bulgaria · Founded 2017 · 11–50 employees
Dynamic Pricing AI is a Sofia-based retail pricing management startup that uses reinforcement learning models and AI to optimize pricing strategies for e-commerce and DTC brands. The company develops intelligent pricing policies that analyze market signals, competition, real-time demand, and inventory to adjust prices for optimal profit and revenue. Their platform automates the repricing process for entire retail portfolios and can also create targeted advertising campaigns in Google based on pricing performance. The startup raised €600K in seed funding in April 2023 from Sofia Angels Ventures, Vitosha Venture Partners, and international angels, founded by experienced entrepreneur Simeon Lukov who previously co-founded Browswave and laptop.bg.