Pre Seed · Fashion & Retail Tech · Stockholm, Sweden · Founded 2023 · 10–25 employees
eComID is a Stockholm-based AI platform helping fashion brands reduce online product returns by building detailed shopper profiles covering sizing, fit preferences, and style history to guide purchase decisions. The company raised an oversubscribed €2.75M pre-seed round in March 2024 led by CapitalT, with follow-on investment from H&M Group Ventures — the first-ever incubation investment by H&M Group. Founded in 2023 by a six-person team with backgrounds at Klarna, Instabee, H&M, and investment banks Rothschild & Co and Lazard, eComID grew to 20 million monthly shoppers globally as of 2025. The startup was selected as a finalist in eBay's Circular Fashion Fund 2026 and named among Fast Company's Most Innovative Companies 2025, underscoring its rapid traction in sustainable e-commerce.
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