Series A · AI & Machine Learning · London, United Kingdom · Founded 2023 · 11–50 employees
Electric Twin builds AI-powered behavioral simulations that deploy synthetic audiences grounded in customer data, social science, and large language models. The platform allows enterprise teams and policy makers to run virtual focus groups and evaluate pricing strategies in minutes instead of weeks. The startup was co-founded by Dr. Ben Warner, former Chief Advisor on Digital and Data to the UK Prime Minister, alongside former military commander Alex Cooper. In February 2026, the company raised a $10 million Series A round led by Atomico, bringing its total funding to $14 million. Its investor base includes venture firm LocalGlobe as well as high-profile angels such as Marc Andreessen and former Slack CTO Cal Henderson.
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