Series A · Fashion & Retail Tech · Stockholm, Sweden · Founded 2019 · 70–98 employees
Estrid is a Scandinavian vegan razor and body care brand founded in Stockholm in 2019, offering subscription-based razors designed for all genders with a focus on inclusivity and sustainability. The company has achieved remarkable growth with over 1 million subscribers and ships to over 10,000 retail doors across Europe, becoming one of Sweden's fastest scaling startups. They secured $18 million in funding in 2020 at a $100 million valuation and have expanded from their home market to dominate in Germany and the UK. The brand has sold over 80 million blades and has formed strategic partnerships with major retailers like H&M and Boots.