Series B · HR Tech · London, United Kingdom · Founded 2016 · 100–200 employees
Florence is a tech-enabled healthcare staffing platform that connects care homes directly with nurses and carers, eliminating traditional recruitment agencies. Founded by NHS doctor Charles Armitage and ex-army officer Dan Blake in 2016, the company has revolutionized social care staffing by creating transparency and reducing costs for providers while ensuring 100% of shift rates go to healthcare workers. The platform has achieved remarkable growth, serving over a quarter of social care in the UK across 99% of the country with 90,000 workers and 2,000 organizations using their services. Florence raised $35 million in Series B funding in 2022 and operates in the UK, France, and Canada.
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