Seed · Agritech & Foodtech · Barcelona, Spain · Founded 2021 · 51–200 employees
Food for Joe is a Barcelona-based fresh pet food startup that makes personalized, human‑grade meals for dogs and cats using low-temperature/vacuum cooking and veterinary-developed recipes. The company sells via subscription and has expanded into retail, veterinary channels and several Southern European markets. It raised a €1.5M seed round in August 2022 led by investment vehicles such as Abac Nest and Lánzame Capital alongside multiple business angels, and later hired experienced consumer founders to scale operations. Food for Joe emphasizes product transparency, nutrition-led positioning, and logistics for refrigerated fresh food which differentiates it from traditional dry kibble brands. The business has rapidly grown distribution points and headcount since its 2021 founding as it doubles down on retail and geographic expansion.
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