Bootstrapped · Fintech · Tallinn, Estonia · Founded 2023
Forgo is a behavioral finance startup that has developed a mobile application acting as an impulsive pre-purchase intervention tool. The application securely connects to users' bank accounts via Plaid to build an accurate baseline of their individual spending patterns. It is specifically designed to detect high-risk, impulsive spending moments, such as late-night velocity spikes, and deliver a neutral notification before the transaction completes. This friction helps consumers pause, evaluate, and ultimately avoid future spending regret. The company is operated by its original founders, who retain the vast majority of ownership.
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