Seed · Wealthtech & Insurtech · Copenhagen, Denmark · Founded 2021 · 11–20 employees
Frankly Insure is a Danish venture-backed insurtech startup founded in 2021 that delivers embedded insurance solutions at the point of sale, allowing online shoppers to add protection during checkout without long-term commitments. The platform offers fixed monthly pricing, all-risk coverage, and simple plug-and-play integration for e-commerce merchants across categories like electronics, fashion, household, and transport. With over 80 partners across the Nordics and a transparent flat-fee business model, the company has achieved meaningful market validation. Backed by top-tier investors including Antler and Tenity, Frankly Insure has raised $912K across four funding rounds, with its latest seed round closing in April 2025.
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