Series C · Sales & Marketing Tech · Stockholm, Sweden · Founded 2014 · 300–330 employees
Funnel is a Swedish marketing intelligence platform that automates data collection from over 500 marketing platforms, enabling businesses to collect, analyze and report on marketing data in real-time. Founded in 2014 by Fredrik Skantze and Per Made, the company serves nearly 3,000 customers globally including major brands like Adidas, Sony, Home Depot and Havas Media. The company has raised significant funding including €42.6 million in Series B (2020) and €57.1 million in a pre-IPO round (2021), and generated over $70M in ARR by 2025. Funnel has been recognized as one of Europe's fastest-growing companies by Financial Times for four consecutive years and was named a Top 100 Next Unicorn by VivaTech and GP Bullhound in 2023.