Series A · Sales & Marketing Tech · London, United Kingdom · Founded 2020 · 11–50 employees
GoodFit offers an AI-driven, configurable go-to-market data platform designed to help commercial leaders map target markets and optimize outbound sales. Built by former alumni of the unicorn startup Paddle, the company's platform combines proprietary market data with first-party performance metrics to deliver high-precision account insights. The London-based startup secured a thirteen million dollar Series A funding round in September 2025 to scale its operations. Prior to this external institutional backing, the enterprise was self-funded and operated profitably.