Pre Seed · Agritech & Foodtech · Amsterdam, Netherlands · Founded 2020 · 2–10 employees
Grovero is an Amsterdam-based urban farming startup developing MiniGro, a smart hydroponic microfarm that grows fresh greens, microgreens, herbs, and edible flowers in just 7 days using a fully automated, app-managed system. The product is designed for restaurants, homes, offices, and hospitality environments, requiring minimal user input while delivering chemical-free and waste-free produce year-round. Founded in 2020 by CEO Evyatar Bukai, the company exhibited at IFA 2024 and GreenTech 2023, signalling growing market traction and international exposure. MiniGro retails at €1,990 (excl. VAT), targeting both B2C and B2B customers who want fresh, locally grown produce without supply chain dependency.
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