Series A · Agritech & Foodtech · Vienna, Austria · Founded 2019 · 11–50 employees
HelloBello is a direct-to-consumer pet-tech company that specializes in offering freshly cooked, human-grade, and veterinarily-formulated dog food via a subscription model. The company uses a proprietary online configuration algorithm to customize fresh-frozen meals based on a dog's age, weight, breed, and activity level. Operating in Austria and Germany, HelloBello prepares meals using regional ingredients without artificial additives and delivers them directly to subscribers. The Vienna-based startup closed a Series A funding round of more than 4 million euros in January 2025 to fuel its growth. Prominent backers of the brand include aws Gründungsfonds II, Hans Peter Haselsteiner, and SquareOne Foods.