Herbox

Seed · Healthtech · Gothenburg, Sweden · Founded 2021 · 15–25 employees

Herbox is a Swedish startup that provides dispensers for free menstrual products in workplaces, schools, and public spaces. Founded in 2021 by Hanna Lauste and Linn Rosenqvist, the company has rapidly scaled to install dispensers in over 8,000 restrooms across Europe. Their products are made from 100% organic cotton and dispensed through innovative machines manufactured locally in Sweden with built-in time delays to prevent misuse. In 2024, Herbox was named one of the 24 most promising companies in the Nordics and reached the finals of the Techarenan Challenge during Almedalen Week.

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