Seed · AI & Machine Learning · Barcelona, Spain · Founded 2025 · 12–18 employees
heydiga is a Barcelona-based startup building the AI-powered conversation layer for local businesses, offering generative AI voice agents that handle calls, messages, and appointments while analyzing customer interaction data to surface patterns and unlock further automation. Founded by David Zafra (ex-Tuenti, Hawkers) and Sergio Espeja (ex-CTO at JobandTalent), it claims to be the first platform in Spain to apply generative AI to voice agents at scale. Within just a few months of launch it had onboarded more than 80 clients in sectors including automotive, hospitality, and hairdressing, and was named one of the 50 most innovative Spanish startups by Emprendedores magazine. In December 2025, heydiga closed a €1 million seed round led by K Fund, with participation from the founders of JobandTalent (Felipe Navío and Juan Urdiales) and partners at Ernst & Young, among other angel investors. The company operates on a subscription model and is targeting expansion across Europe and North America.
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