Series A · Travel & Hospitality · Edinburgh, United Kingdom · Founded 2019 · 50–70 employees
Holibob is a B2B marketplace that uses AI to connect travelers with personalized tours and experiences. The company provides a platform that helps travel brands and agencies access premium inventory that is instantly bookable, serving destinations marketing organizations (DMOs) and the wider travel trade. Founded in Scotland but now London-based, Holibob landed £10m in funding in 2022 and has been featured as the 11th fastest-growing startup on the Sifted 100 UK & Ireland leaderboard. The company operates in the $250B experiences industry, digitizing offline operators and connecting their inventory to global audiences through AI-driven recommendations.
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