Bootstrapped · Agritech & Foodtech · Sofia, Bulgaria · Founded 2015 · 5–15 employees
Istinski Med is Bulgaria's leading honey e-commerce platform and sustainability initiative founded in 2015 under the parent company Pollenity. The platform supports selected Bulgarian beekeepers who practice sustainable beekeeping, ensuring they receive premium prices 22% above market rates while delivering 100% pure honey to consumers. Their innovative "Adopt a Hive" program allows consumers to financially support beekeepers through monthly subscriptions while receiving authentic honey directly from the source. The company combines IoT technology with traditional beekeeping, using their Beebot sensors to monitor hive health and provide data-driven insights to beekeepers. Through their comprehensive ecosystem, they've successfully established partnerships with over 120 corporate clients and distributed honey to more than 20,000 customers, generating €200K in sales in 2021.
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