Series A · Fintech · London, United Kingdom · Founded 2019
Juice is a London-based fintech providing alternative lending solutions for UK SMEs and digital-first companies. The company uniquely blends real-time financial data and predictive analytics to offer flexible credit lines of £50K-£1M without dilution or hidden fees. They recently raised £25 million (€29.4 million) in May 2025 to democratize SME finance, targeting a £100 million loan book by 2028. Their Smart Growth Capital approach fills a critical £22 billion funding gap in the UK SME market.