Series A · Agritech & Foodtech · Ghent, Belgium · Founded 2019 · 47–50 employees
Just Russel is a Belgian pet food startup that provides personalized, data-driven dog and cat nutrition delivered monthly to customers' homes. The company uses proprietary algorithms and veterinary collaboration to create tailored meal plans based on each pet's breed, age, weight, and health needs. Founded in 2019, they've rapidly scaled to serve over 50,000 pets monthly across Belgium, Netherlands, Germany, and France. The startup has raised $10.9M from international investors including Emma Sleep founders Manuel Müller and Dr. Dennis Schmoltzi, positioning themselves as the HelloFresh for pets.