Series B · Data & Analytics · Berlin, Germany · Founded 2019 · 40–50 employees
Latana is an AI-powered brand tracking platform founded in 2019 that helps brands understand consumer perception and measure marketing effectiveness. The company raised €36 million in Series B funding in 2022 led by Oxx, with participation from Balderton Capital and Kreos. Latana uses mobile-optimized surveys to collect real-time brand insights from consumers across 100+ countries, providing data-driven alternatives to traditional 'gut feeling' marketing decisions. Founded by CEO Nico Jaspers, the company has grown to around 40-50 employees and generates approximately $6.2M in revenue, positioning itself as a key player in the brand marketing analytics space.