Seed · Sales & Marketing Tech · Dublin, Ireland · Founded 2022 · 11–50 employees
Lative is a Dublin-based sales performance and planning platform that helps B2B revenue teams automate analysis and maximize profitable growth through real-time CRM, Finance, and HR system integration. The company raised $3 million in seed funding in January 2024 led by Elkstone Partners, with support from Enterprise Ireland and Handshake Ventures, after previously raising $1.5 million in pre-seed funding in early 2022. Their AI-powered platform replaces manual spreadsheets with automated capacity planning, benchmarking tools, and performance analytics. Founded by Werner Schmidt and Laura Tortosa Sancho, the company serves customers including EnterpriseDB, Oneflow, and SalesHood while integrating with strategic partners like Salesforce and Snowflake.