Series A · Sales & Marketing Tech · Barcelona, Spain · Founded 2016 · 60–70 employees
Loyal Guru is a Barcelona-based customer data platform that provides hyper-personalized omnichannel loyalty and engagement solutions specifically built for retailers. The startup serves major customers including Mango, Dia Group, Cencosud, and Spar across 12 countries, and has experienced two-fold year-on-year growth since launching in 2016. In 2022, the company raised €8 million in Series A funding led by Nauta Capital with participation from Greycroft, bringing their total funding to notable levels after bootstrapping until 2019. Their platform uniquely accommodates the massive data volumes specific to retail with millions of customers, thousands of SKUs, and hundreds of product categories, making them a specialized player in the retail loyalty space.