Pre Seed · Wealthtech & Insurtech · Tallinn, Estonia · Founded 2022 · 1–10 employees
Lyfery is an Estonia-based insurtech startup that provides personalized life insurance tied to lifestyle habits. By tracking physical activity, nutrition, and wellness, the platform calculates a science-based score to reward healthy customers with up to a fifty percent discount on their premiums. The company acts as an agent in a strategic partnership with Compensa Life, part of the Vienna Insurance Group, which underwrites and backs the financial risk of the policies. Following its product launch in April 2024, Lyfery secures distribution and credibility in the Baltic insurance market by aligning financial incentives directly with wellness data.
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