Bootstrapped · Sports & Wellness · Barcelona, Spain · Founded 2022 · 11–50 employees
Macadam is a Barcelona-based mobile app that rewards users for walking and physical activity, converting daily steps into a virtual currency redeemable for cash transfers, gift cards, or charitable donations. Founded in 2022 by Benjamin Daudignac, Louis Roblin, and Baptiste Villain — French entrepreneurs who relocated to Barcelona — the app launched in October 2022 and rapidly scaled to over 2 million users across France, Spain, Italy, the UK, and the US. The product blends gamification, social challenges, and a loyalty-style rewards system to fight sedentariness, positioning itself at the intersection of fitness, consumer apps, and social engagement. Notably self-financed with no disclosed external funding rounds, the company has achieved significant organic traction and continues to expand internationally while actively growing its Barcelona-based team.