Seed · Sports & Wellness · London, United Kingdom · Founded 2021 · 25–40 employees
MAGIC AI has developed the world's first AI-powered fitness mirror that uses computer vision technology to provide real-time form correction, rep counting, and personalized training with holographic trainers including celebrity athletes. The company has raised $9 million to date and was named one of TIME's Best Inventions of 2024. The mirror combines proprietary AI with content from world-class athletes, making personal training accessible and affordable for home use. MAGIC AI has achieved over 5,000 customers across 38 countries and users have logged 46,000 hours of training.