Seed · AI & Machine Learning · Ghent, Belgium · Founded 2016
Markmi is an AI-powered markdown assistant specifically designed for fashion retailers, helping them make faster and more profitable pricing decisions during markdowns. The Ghent-based startup has demonstrated strong results with major clients like C&A, G-Star, Zizzi, ZEB, and Torfs, achieving 5-10% revenue growth and 2-5% margin improvements during markdown periods. Founded by Laurent Mainil whose family has roots in the Belgian fashion industry, the company recently raised €1.1 million in seed funding to expand across Europe and the US. Markmi replaces outdated spreadsheet-based markdown processes with AI-driven scenario analysis that can process millions of calculations in minutes, giving fashion teams the ability to simulate different pricing strategies and predict their impact on sales, margins, and inventory turnover.