Series B · Fintech · London, United Kingdom · Founded 2017 · 600–700 employees
Marshmallow is a London-based insurtech startup that uses AI and data science to provide fairer car insurance specifically for immigrants and UK newcomers who are typically overcharged by traditional insurers. Founded in 2017 by twins Alexander and Oliver Kent-Braham and David Goaté, the company became one of only two Black-founded unicorns in the UK when it reached a $1.25 billion valuation in 2021. With over one million drivers insured and a profitable annual revenue run rate of $500 million, Marshmallow raised $90 million in April 2025 at a $2+ billion valuation to expand into broader financial services. The company has offices in London and Budapest with 600+ employees and is notable for its diversity-focused approach to serving underserved populations.