Minimal AI

Pre Seed · E Commerce & Retail · Amsterdam, Netherlands · Founded 2024 · 2–3 employees

Minimal AI builds autonomous AI customer support agents purpose-built for e-commerce brands, capable of resolving up to 90% of support tickets end-to-end without human intervention. Their differentiator is an AI Manager layer — a higher-level agent that trains, monitors, and updates support agents in natural language, eliminating complex configurations or engineering effort. Founded in 2024 by Niek Hogenboom (Oxford/Delft) and Titus Ex (ex-Uber data scientist), the company is backed by Y Combinator (S25) and a group of investors including Formosa Capital, Maiora Ventures, Rebel Fund, Sterling Road, and Sunshine Lake Capital. Early traction is strong, with agents resolving tens of thousands of tickets per day and notable customers like Dutch fashion brand ETQ achieving an 88% direct resolution rate from day one.

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