Motives

Pre Seed · AI & Machine Learning · London, United Kingdom · 2–10 employees

Motives is a Y Combinator Summer 2025 startup that uses AI agents to run qualitative consumer research, automating video interviews and analysis that traditionally cost $20k+ and take 1-2 months into a process completed in 1-2 days. Founded by Oxford graduates with experience at Google, Dataiku, TrueLayer and Palantir, the company already serves major consumer brands in the US and Europe including Unilever. The startup has raised $500K from investors including Y Combinator and has a working product that allows brands to validate concepts, test assets and understand consumer thinking through AI-moderated interviews.

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