Series C · E Commerce & Retail · Gothenburg, Sweden · Founded 2015 · 360–373 employees
NA-KD is a Swedish digital fashion house founded in 2015 that has built one of the most socially engaging online fashion destinations globally, targeting women with trendy, affordable apparel through a strong social media and influencer collaboration strategy. The company has achieved exceptional growth since launch, reaching over 500k Instagram followers within its first year and shipping to 130 countries worldwide. Founded by serial entrepreneur Jarno Vanhatapio (who previously scaled Nelly.com to $250M in GMV), NA-KD has raised over $153M in total funding across multiple rounds and generated approximately $195M in revenue in 2024. The company operates both its own fashion brands and serves as a marketplace for other brands, combining e-commerce with pop-up stores and having a truly global reach across EU, US, and Australian markets.