Noona

Seed · E Commerce & Retail · Reykjavík, Iceland · Founded 2014

Noona operates a dual-sided marketplace and software platform that connects service-based businesses with consumers. Users can discover and instantly book appointments for haircuts, spa treatments, and healthcare consultations directly through the consumer app. For businesses, the company provides an all-in-one software package featuring a calendar booking system, point-of-sale terminal, CRM, and integrated payments. Proving its strong regional traction, the major telecommunications company Síminn hf. acquired Noona's domestic Icelandic business arm in late 2024. The parent company continues to scale its platform independently for international markets.

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