Pre Seed · Productivity & Collaboration · Stockholm, Sweden · Founded 2023 · 6–10 employees
Noxit is a Stockholm-based SaaS platform founded in 2023 that helps organizations execute strategy through OKRs (Objectives & Key Results), KPI tracking, and Must Win Battles — all in one goal-management tool with AI-powered features. The company was founded by Sophie Hedestad, Robert Zetterqvist (former Klarna engineer), and Matilda Lundsten, and has already attracted customers worldwide. In early 2025, Noxit secured its first funding round from notable angel investors including Phillip Chambers (founder of Peakon, sold to Workday for $700M), Giles Whiting (President at parcelLab), Maria Hedengren (Venture Partner at Eight Roads), and Niklas de Besche (former CEO of Meltwater). In March 2025, Noxit was accepted into SSE Business Lab — ranked #8 among 150 European incubators by the Financial Times and the top-ranked incubator in the Nordics — signalling strong early momentum and institutional validation.
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