Seed · Travel & Hospitality · Reykjavík, Iceland · Founded 2023 · 1–10 employees
PaxFlow is an Icelandic travel technology startup providing a vertical software-as-a-service platform designed for tour and activity operators. Operating as an operations intelligence layer, the system integrates directly with booking engines to automate administrative back-office workflows and manage shift scheduling. The company also offers digital tools for field guides alongside self-service portals to coordinate customer cancellations and rescheduling. In April 2023, the startup secured a seed investment from Brunnur Ventures and established independence through a spin-out from Origo hf.
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