Series C · Media & Entertainment · London, United Kingdom · Founded 2014 · 100–200 employees
Permutive is a London-based technology company specializing in privacy-first advertising infrastructure, enabling publishers and advertisers to plan, build, and activate audience cohorts in real-time without relying on third-party cookies. Founded in 2014 by Joe Root and Tim Spratt, the company has secured significant funding, including a $75 million Series C round led by SoftBank Vision Fund 2, bringing its total funding to $105 million. Permutive's platform is trusted by leading publishers such as News Corp, Hearst, BuzzFeed, and The Guardian, processing data on over 1 billion devices monthly.