Seed · Social & Creator Economy · Barcelona, Spain · Founded 2017 · 11–50 employees
Picker is a Barcelona-based social commerce app that lets users discover and buy products recommended by people they follow (creators, friends and the wider community). The company was founded by Enric Gabarró, Daniel Ramos and Conan Moriarty and operates a curated marketplace available via iOS and Android in several European markets. Picker closed an extension to its seed round in November 2021 (€2.1M), bringing total seed funding to about €3.4M, and has attracted partnerships with brands and creators as a monetisation channel. The product has shown traction (FinSMEs reported >850k monthly active users in Sept 2021, ~3,500 creators and hundreds of thousands of recommended products), making it an interesting example of social-first e‑commerce and creator-driven discovery.
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