Seed · E Commerce & Retail · Ghent, Belgium · Founded 2018 · 35–37 employees
Planet B is a sustainable FMCG company that operates multiple eco-friendly brands including WONDR care (plastic-free solid personal care), Klaaar (ultra-concentrated laundry strips), and Bambooze (bamboo straws). The company recently merged with BRAUZZ to become the largest sustainable FMCG player in the Benelux region, achieving €8 million in revenue with 35 employees. Planet B raised €3.7 million in July 2025 from notable investors including Pitchdrive, KBC Bank, and serial entrepreneurs. The company is B-Corp certified with a score of 93.7 and has ambitious plans to become a leading sustainable FMCG challenger in Europe by 2027.
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