Series B · Fintech · London, United Kingdom · Founded 2020 · 200–250 employees
Primer is a unified payments infrastructure platform that helps merchants optimize their payment stacks through no-code automation. Founded by ex-PayPal employees Paul Anthony and Gabriel Le Roux in 2020, the company has raised $73.9M across multiple rounds including a $50M Series B at a $425M valuation. The platform serves notable clients like GetYourGuide, Voi, and Conforama, processing tens of millions of payments annually. Primer's drag-and-drop workflow editor allows merchants to connect payment services, optimize authorization rates, and build sophisticated routing without requiring engineering resources.